Online Program
Design (continued)
Note that the activities
required to build and manage a healthy organization are usually very
cyclical in nature -- for example, product planning often produces
learning that, in turn, polishes previous strategic planning
activities. Therefore, learners are guided to revisit certain
portions of various learning modules at various points in the
program.
Results for Learners
and Their Organizations
Personal and Organizational Outcomes
(knowledge, skills and abilities)
Basic understanding and skills about:
- Self-directed learning and
self-management (in preparation for completing this program)
- Feasibility analysis during
considerations to start a business
- Common structures, systems, cultures
and life cycles
- Roles and functions of chief executive
officer and board of directors
- Building and operating a board of
directors (in the case of corporations)
- Basic, critical skills in management
and leadership in order to plan, organize, lead and coordinate
activities in an organization
- Strategic analysis, planning and
implementation
- Marketing, including market research
and analysis, pricing, competitive analysis, production,
distribution, sales and customer service
- Financial management, including basics
of bookkeeping, cash management, financial reporting and
analysis
- Staffing and supervising employees,
including job definition, recruiting, hiring, performance
management and personnel policies
- Business ethics, including practical
guidelines for managing ethics, roles and responsibilities,
codes of ethics, codes of conduct, policies, resolving ethical
dilemmas and training of employees